Optimization is necessary in every site. It makes a website fast and easily accessible. Optimization at regular basis of the website and the server will make the website run as efficient as possible. Although there are many things that a developer should keep in mind but here are few important ones -
Hosting : Choosing right type of hosting for the website is the foremost thing in optimization. You can shoose shared hosting if your traffic is not much or you can also go for dedicated servers. In case of very high traffic you should go for multiple server hosting. Also your hosting's hardware capabilities also play a key factor in the efficient run of the website.
High Quality Content : If your content is good enough and also
unique then it automatically optimizes the website and can increase the rank of your
website also. Your content should be understandable and very easy to read.
Image Optimization : The size of your graphical images in the website should be as small as possible without affecting the quality of it. Making sure the images in your posts are optimized for the web can save time, bandwidth and increase your search engine ranking.
Right formatted permalink : The permalinks of the posts should be understandable. For example − Use
Optimized Themes : Use those themes that are fast and are optimized for WordPress so that when applied to a website, they don't slow down the website.
Sitemap : The sitemap you submit to the Google for indexing should be in XML format. It is the default format. Although google index the website by itself but submitting a sitemap will speed up the process.
Social Media Posts : Social media is a very important aspect today. So have them connected to your blog posts, pages, etc., to have good ranks and popularity. Help promote others posts and pages too and they will do the same in return.
Clean trash : Always consider clearing your trash for more speed and to have a good flow in your website.
Website Statistics : Keeping an eye on the site statistics helps the developer to understand the work flow of the website. He can point out user's mood, like what they like in the website and what not.